You don’t have a skills problem. You have a positioning problem. We build the strategy, messaging, and identity that make your business look as good as it actually is.
You're better than your brand makes you look.
POSITIONING FIRST. IDENTITY SECOND.
You know you're good at what you do, so why doesn't your brand reflect that?
You’re not posting because you don’t know what to say. When you do show up, it doesn’t land — because you’re so close to your own expertise that you can’t see what actually makes it valuable. And the clients you’re attracting?
They don’t see it either.
The problem isn’t your skill. It isn’t your experience. It’s that your positioning is unclear — and it’s costing you visibility, confidence, and revenue. When that clarity clicks, everything shifts. You show up consistently. You explain what you do without hedging. You stop chasing and start attracting the clients who actually see your value. You know what you’re building, why it matters, and how to get there.
That’s what we create here — the strategic foundation that closes the gap between how good you are and how you’re showing up.
This isn’t design work. It’s brand architecture.
HOW WE WORK
Most branding starts and stops at the surface — a logo, some colors, a website. That’s not what we do.
We work at the foundation level. Positioning, messaging, audience clarity, how your offer is framed, how your value is communicated — these are the things that determine whether your brand actually works for your business or just looks nice next to it.
Think of it as brand architecture. We take your skills, your expertise, and the real value you bring to your clients, and we build a structure around it — one that shapes how you talk about your business, how you market it, and how people experience it.
The visual identity is the final layer, not the first.
Brand Alignment Intensive
brand development offers
90-Minute Strategic Diagnostic SESSION | $450CAD
In 90 minutes, we identify your positioning gaps, clarify where your messaging is falling short, and uncover the value you’ve been too close to see. We may restructure your offers, pinpoint what to highlight in your marketing, or reframe how you talk about what you do entirely.
You leave with:
- Clarity on what’s not working and a strategic direction for how to fix it
- A reframe on your value and how to communicate it
- Clarity on whether a full brand transformation is the right next step
This is ideal if you know something’s off but can’t see it from the inside. You want strategic eyes on your business before committing to a full project.
Signature Brand Transformation
Full Strategic Positioning + Identity System | Starting at $8,000CAD
We start with the strategic work: defining your positioning, getting clear on your audience, building your messaging framework, and shaping how your business needs to show up to attract the right clients at the right level. This is the work that changes how you talk about your business, how you sell, and how you market — with clarity and confidence.
Then we design the identity system to match:
- Logo suite
- Typography system
- Color palette
- Supporting brand elements
- Brand guidelines
This is ideal if: You’ve been in business 1–5 years, your brand no longer reflects the level you’re operating at, and you’re ready for a foundation that changes how you show up, sell, and market.
Strategy isn’t an add-on here — it’s the starting point.
A visual refresh without the foundation might look neat, but it won’t move the needle. Without that foundation, design is just guesswork.
website design + development
We design your website as an extension of everything we've already built, so it's strategically aligned from the first scroll.
Built primarily in Showit. Other platforms available on a case-by-case basis.
Strategy Presentation — We walk through everything together and make sure we're aligned before moving forward.
Step three
Strategy Deep Dive — We dig into your positioning, messaging, audience, and offer structure to build your strategic foundation.
Step two
Discovery Intake — Before we begin, you complete a brand discovery questionnaire so we can hit the ground running.
Step One
Most transformations are completed within 6–8 weeks.
Here's how it works:
What to Expect
Launch — Everything is exported, packaged, and delivered — or we move into website design.
Step six
Refine & Finalize — We present your visual identity with up to two rounds of refinements to get every detail right.
Step five
Visual Identity Design — Once strategy and creative direction are signed off, we design your full brand identity system.
Step four
CLIENTS FEATURED IN:
studio 652
Studio 652 is a community-focused movement space built on warmth, expression, and belonging. Through strategic brand development and custom website design, we created an identity that feels grounded but fluid — elevated without losing its humanity. From logo to scroll experience, every detail was designed to reflect how the studio feels in real life: calm, rhythmic, and welcoming.
FULL CASE STUDY
Sitka Fabrics
Sitka Fabrics offers fabrics for all experience levels, with a focus on family garment making and kid friendly fabrics. Their personable and approachable client experience makes the buying process easy for both the seasoned stitcher and new hobbyist.
We knew we wanted to take the Sitka brand in a direction that was reputable and professional, but still has a friendly, approachable and fun energy.
FULL CASE STUDY
Caritas Company
Caritas Company helps small business owners make sense of their cents through online courses and coaching.
We wanted to create a brand look and feel that reflected Caritas Company as professional, while maintaining a fun, approachable, cool and slightly feminine vibe. Caritas collection of logos include more playful and professional layouts to adapt to the different audiences. We also did a fun ‘thank you’ card for her clients and students with a custom illustration incorporating Kristine’s love for rap + basketball.
FULL CASE STUDY
Icon Training Club
Icon Training Club is a boutique gym in High River offering group workouts that are effective, approachable, community oriented but provide and elevated client experience.
We wanted to build out the Icon Training Club brand identity beyond the existing wordmark they had designed, giving them a broader set of resources to use throughout the physical club as well as their online presence and marketing.
FULL CASE STUDY
Oram Painting
Oram Painting provides exceptional interior and exterior paint services in Calgary, Alberta with an honest and human-centred approach.
We knew we wanted to take the Oram Painting visual identity in a fun direction - modern retro vibes - while still remaining refined, professional, trustworthy, calm and warm. Oram’s collection of logos gives off a professional, but fun vibe - just like their business.
