health + wellness, brick + mortar
brand identity + web design / development
brand identity design, website for class info and sign up
Studio 652 is a community-focused movement space built on warmth, expression, and belonging. Through strategic brand development and custom website design, we created an identity that feels grounded but fluid — elevated without losing its humanity. From logo to scroll experience, every detail was designed to reflect how the studio feels in real life: calm, rhythmic, and welcoming.
When Dana reached out to launch Studio 652, the goal wasn’t just to design a logo — it was to build a brand that felt like the space itself. Warm but not cliché. Grounded but not rigid. Expressive without tipping into chaos. As a new movement studio in Lakefield, Ontario, Studio 652 needed a strategic identity that positioned it as welcoming, design-forward, and deeply human — a place to move, be, and belong.
The creative direction leans into earthy neutrals, warm greens, deep charcoals, and retro-inspired accents that bring subtle personality to the brand. Soft curves and layered gradients introduce depth and movement, while rhythmic graphic elements echo breath and flow. The result is a visual system that feels alive — not sterile or overly minimal — capturing the inclusive, expressive spirit that defines Studio 652.
At the heart of the brand is a refined custom wordmark with soft shaping and balanced proportions. The wavy element woven through “652” introduces motion and rhythm — a visual metaphor for breath, flow, and embodied movement. A full suite of alternate marks ensures flexibility across signage, apparel, print, and digital platforms, maintaining cohesion while allowing the brand to show up confidently in any format.
The website brings the identity to life through soft wave transitions, layered gradients, and intentional scroll pacing that create a sense of calm movement. Built on Showit, the site was designed to guide visitors naturally from discovery to connection — introducing the space, the founder, and upcoming classes in a way that feels intuitive rather than transactional. It’s not just visually aligned; it carries the same rhythm and warmth as stepping into the studio itself.
