That was the least interesting thing about her. Someone asks what you do, and you answer with your job title. It’s the polite, normal, accurate thing to say. It’s also the fastest way to get filed next to everyone else who does the same thing. This is a look behind the strategy for one of […]

One of the biggest things I think small business owners overlook is where they should actually be putting their energy when they hit a desire for growth.

Your brand can look polished and still not convert. Here’s why clarity, strategy, and understanding matter more than colours or aesthetics. A few weeks ago someone slid into my DMs asking about my Alignment Sessions (aka Brainstorm Sessions) with a comment I hear all the time: “I want to burn my brand down.” She’d picked […]

When nothing is wrong but nothing feels clear, more effort isn’t the answer. Here’s why stepping back can unlock clarity and momentum.

Ever wonder what to bring to an event to actually make it worth your time and energy? Here’s how to make the most of your marketing collateral at an in-person event—without overspending. Start Here: Setting, Audience, and Goals This morning a client asked me: And the thing about me is, not only am I going […]