Shift from scattered thoughts to strategic action.

Starting a business was fun and exciting (if a little bit terrifying). Being your own boss is a dream - your business can can ebb and flow with your personal growth and interests,  you're not locked into your employee contract doing the same shit every day...

But if you're being honest with yourself, when you're wearing all the hats, they can get really heavy.

accurate.

brand identity design marketing campaigns working with influencers brand strategy keeping your conscience web logo design

and the next thing you know, you're telling yourself that doom scrolling Reels for 'inspiration' is productive...

one minute you were like hell ya, I can't believe people pay me to do this!

didn't come here to get attacked but okay...

Sound familiar?

You have a lot of big ideas and grand plans but don’t know how to get the ball rolling or which step comes first.

You were booked and busy but now your life is a little chaos and you don’t know how to get back to where shit was chill and fun.

You're burnt out trying to find your next client because you were coasting on the good times and now the referrals have dried up.

You feel scatterbrained, burnt out, uninspired - like throwing in the towel and getting a 'real' job.

You've lost the plot in all the trends and noise, throwing spaghetti at the wall, jumping from offer to offer.

You have a great support system when it comes to your personal life, but they don't always get it when it comes to self-employment.

... Do I see you nodding?

You started your business because you know your shit, but also  for the freedom -

to choose your own hours, do work that doesn't feel like work, pick your kids up from school, travel the world...

And the freedom isn’t a façade, but it hinges on sales... Without sales, you don't have a business, you just have an expensive hobby.

But once you get clear on what you have to offer, how you are different from the next person they could hire, what it means to be your client - they’ll be landing on your Instagram like
“oh shit, I want them!”.

this is WHERE I COME IN

Your brand right now?
Raw ore.

Though rich with potential (!!), what your customer sees right now is a rock.
And they don’t want to buy a rock.
They don't need a rock.

They want gold, baby. Solid gold.

👇🏻👇🏻

If you've gone to ducks and Dawn dishsoap, just come back to rocks for a second because it’s a perfect metaphor for what we’re going to do with your business...

refinement

When you're deep in the day-to-day, you start to overlook what makes your brand special. It’s also hard to see the value you provide when it comes so naturally to you - but your clients do not share that sentiment, they need you.

This is where we step in to refine and highlight the nuances and strengths you've neglected to showcase, and giving your brand the clarity and direction it needs.

polish + shine

Just as alchemists transformed base metals into gold, Brand Alchemy elevates your brand to its highest potential. Through deep strategy work, refined messaging, and striking design, we make your brand irresistible to ideal clients, converting views into loyal customers.
That glint in the sand, sparkling amongst thousands of other options?

That's you, baby - solid gold.

BRAND ALCHEMY (identity)

The first potentially messy but crucial phase, a brain-dump hang to dig deep and uncover the root of your challenges. In this casual, lay it all out there session, we can help you identify what's holding you back, and lay the groundwork for transformation.

extraction

1:1 Strategy Session

BRAND RESET

We’ll transform your brand into a magnetic force, attracting not just any leads, but qualified ones that see your value and are ready when you are.

the refinery.

extraction

1:1 Strategy Session

The first potentially messy but crucial phase, a brain-dump hang to dig deep and uncover the root of your challenges. In this casual, lay it all out there session, we can help you identify what's holding you back, and lay the groundwork for transformation.

refinement

BRAND RESET

When you're deep in the day-to-day, you start to overlook what makes your brand special. It’s also hard to see the value you provide when it comes so naturally to you - but your clients do not share that sentiment, they need you.

This is where we step in to refine and highlight the nuances and strengths you've neglected to showcase, and giving your brand the clarity and direction it needs.

polish + shine

BRAND IDENTITY

Just as alchemists transformed base metals into gold, Brand Alchemy elevates your brand to its highest potential. Through deep strategy work, refined messaging, and striking design, we make your brand irresistible to ideal clients, converting views into loyal customers.

That glint in the sand, sparkling amongst thousands of other options?

That's you, baby - solid gold.

We’ll transform your brand into a magnetic force, attracting not just any leads, but qualified ones that see your value and are eager to engage.

the refinery.

Brand Alchemy

but if you're anything like me, trying to do this solo often sends me down more rabbit holes than I started with.

book online

Let me introduce you to the Brainstorm Sesh.

This is your time to unload on someone who gets it, reframe your thinking, and make a plan. It's like business therapy, but also chill coffee with a friend (like if you need to nurse or appease little snack monsters, I get it). Where are you getting stuck? What's the big picture? Do you really need to make 6 Reels a day? (No.)

You'll sign off with clarity, ideas, a path forward, and/or where to use (or conserve) your energy. If it makes sense to dive into a larger project from here, your session and it's fee can be put towards that next step.

The first (and easiest) step to getting you feeling back on track + in control is sitting down to plot out what's going on (and what isn't).

Design Days

Brand Reset

Strategy Sessions

INQUIRE

What you need is a strategy and system to build a brand that thrives with authenticity, and resonates with those perfect clients.

You don't need another freebie to get lost in your downloads folder, or to binge-watch Reels hoping for a breakthrough IDEA.

Let's say you're a few years in, life happens, and you've kind of lost the plot when it comes to what you offer.

Maybe you were coasting on referrals that seem to have dried up; you've pivoted your services from where they started; or maybe you're just not the same person you were and it doesn't feel authentic.

Brand Identity

Design Days

Brand Reset

Strategy Sessions

see case studies

It takes just 7 seconds for a potential customer to create a perception of your brand in their mind, and I don’t know about you but it's hard enough to get seen these days - I'm not looking to waste those views.

Your social media, website, packaging - every touchpoint - should work as hard as your logo does when it comes to representing your brand, which calls for a more strategic, thoughtful identity process and system.

But when it comes to your logo and standing out, Canva is not it.

Sure, you can use a template to create your logo. I’m not one of those designers that’s going to tell you Canva sucks, because even as a university-educated designer who’s paid Adobe thousands of dollars, I am a fan.

Brand Identity

Design Days

Brand Reset

Strategy Sessions

INQUIRE

Our needs also ebb and flow, one month you may need emails, images, web updates for a launch, then it’s crickets for the next two - so retainers or having a designer on staff don’t work either.

  • Website updates and clean-up
  • Email funnels
  • Marketing plans
  • Course launches + collateral
  • Developing Influencer/content creator campaigns

There’s a lot that goes on in running and marketing a business, and there isn’t always a one-size-fits-all approach or a lot of time to prepare. 

This is where Design or Intensive Days step in, ideal for when projects and deliverables are nuanced, or are needed on a quick turnaround.

Booked most often for:

Brand Identity

Design Days

Brand Reset

Strategy Sessions

You've worked this hard, let's get you to the next stage - whatever that looks like.

click the tabs for info

Brand Identity

Design Days

Brand Reset

Strategy Sessions

BOOKING SUMMER 2024

Hi, I'm Meaghan 👋  I'm a neurospicy mom of two boys, owner of a forever-fixer-upper, chronic oversharer, and creative polymath.

let's chat

I've worked in design and marketing for the better half of a decade, helping founders become standouts in their industry. I've had clients featured on Jillian Harris, Motherly, Today’s Parent, Chatelaine, Avenue Calgary, Apartment Therapy and stocked in stores across the country including Indigo and Well.ca.

You can find me talking nonsense on my IG stories, being Mom's Taxi listening to podcasts, or locked in a cave of hyperfocus in my office (jk I don't have a door).

Okay back up,
who are you??

PAST CLIENTS

Straight outta the DM's...

ORAM PAINTING

FAITH

Having our branding completed professionally changed everything about our business,
and Millson + Main is a national treasure.

calgary therapy services

amber

This is one of the investments I worried about most since starting my business, wondering if it would be worth it. I wish I did it a year ago.

CAMP BRAND GOODS

leslie

Bouncing ideas back and forth with someone so creative and whose opinion you value so highly is honestly one of the greatest experiences as a small business owner.

beyond measure boards

tamara

I couldn't be happier, you literally took it to the next level and created a logo/brand even better than I could have imagined.

Straight outta the DM's...

Bouncing ideas back and forth with someone so creative and whose opinion you value so highly is honestly one of the greatest experiences as a small business owner.

CAMP BRAND GOODS

leslie

Having our branding completed professionally changed everything about our business and Millson + Main is a national treasure.

oram painting

faith

I couldn't be happier, you literally took it to the next level and created a logo/brand even better than I could have imagined.

beyond measure boards

tamara

amber

This is one of the investments I worried about most since starting my business, wondering if it would be worth it. I wish I did it a year ago.

calgary therapy services

It takes 7 seconds for someone to form their perception of your brand in their mind...

Imagine, all your Reel making pays off, they get to your website... and bounce because they're lost.

book a strategy sesh

Strategy + branding + design

Icon Training Club

Icon Training Club is a boutique gym in High River offering group workouts that are effective, approachable, community oriented but provide and elevated client experience.

We wanted to build out the Icon Training Club brand identity beyond the existing wordmark they had designed, giving them a broader set of resources to use throughout the physical club as well as their online presence and marketing. 

FULL CASE STUDY

Strategy + branding + design

Caritas Company

Caritas Company helps small business owners make sense of their cents through online courses and coaching.

We wanted to create a brand look and feel that reflected Caritas Company as professional, while maintaining a fun, approachable, cool and slightly feminine vibe. Caritas collection of logos include more playful and professional layouts to adapt to the different audiences. We also did a fun ‘thank you’ card for her clients and students with a custom illustration incorporating Kristine’s love for rap + basketball.

FULL CASE STUDY

Strategy + branding + design

Sitka Fabrics

Sitka Fabrics offers fabrics for all experience levels, with a focus on family garment making and kid friendly fabrics. Their personable and approachable client experience makes the buying process easy for both the seasoned stitcher and new hobbyist.

We knew we wanted to take the Sitka brand in a direction that was reputable and professional, but still has a friendly, approachable and fun energy.

FULL CASE STUDY

Strategy + branding + design + web

Oram Painting

Oram Painting provides exceptional interior and exterior paint services in Calgary, Alberta with an honest and human-centred approach.

We knew we wanted to take the Oram Painting visual identity in a fun direction - modern retro vibes - while still remaining refined, professional, trustworthy, calm and warm. Oram’s collection of logos gives off a professional, but fun vibe - just like their business.

FULL CASE STUDY

FULL CASE STUDY

We wanted to create a brand that reflects Beyond Measure as bold and playful, giving off an artistic vibe and catching the eye as it grows into more retail locations. The brand should jump out on a shelf without being obnoxious, and stand out from the handmade competition. Overall the colourful brand reflects a childlike nature while still looking refined and professional, with a playful heart logomark to symbolize the ‘loved beyond measure’ phrase of the namesake.

Beyond Measure Boards

Strategy + branding + design

Canva Template for creating
your own brand guide
  • get your ideas out of your head and onto paper
  • nail down who your ideal client is, what their pain points are, and how you can cater to them
  • sort out your brand values
  • create a mission statement
17 pages of fill-in-the-blanks to HELP YOU...
BONUS!

GET IT

The DIY Workbook

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