Beyond Measure provides durable, reusable memory and organization boards for busy families. What started off as a handmade side hustle has transformed into a growing and popular line of keepsake makers.
We wanted to create a brand that reflects Beyond Measure as bold and playful, giving off an artistic vibe and catching the eye as it grows into more retail locations. The brand should jump out on a shelf without being obnoxious, and stand out from the handmade competition. Overall the colourful brand reflects a childlike nature while still looking refined and professional, with a playful heart logomark to symbolize the ‘loved beyond measure’ phrase of the namesake.
Beyond Measure Boards
Strategy + branding + design
Beyond Measure provides durable, reusable memory and organization boards for busy families. What started off as a handmade side hustle has transformed into a growing and popular line of keepsake makers.
We wanted to create a brand that reflects Beyond Measure as bold and playful, giving off an artistic vibe and catching the eye as it grows into more retail locations. The brand should jump out on a shelf without being obnoxious, and stand out from the handmade competition. Overall the colourful brand reflects a childlike nature while still looking refined and professional, with a playful heart logomark to symbolize the ‘loved beyond measure’ phrase of the namesake.
FULL CASE STUDY