Not a logo problem. Not an aesthetic problem.
When your messaging is vague and your visuals don't reflect the level you're operating at, it's because the strategic foundation was never built — or it was built for a version of your business that no longer exists.
I clarify positioning and messaging for established service-based businesses, then build identity systems that support how they actually sell. Design is the proof. Strategy is the point.
Your business has outgrown your brand. That's a positioning problem.
Brand Positioning & Visual Identity for Service-Based Businesses
Millson + Main helps translate expertise into brands that feel clear, cohesive, and built to last.
Your business works. Your clients trust you. Your results speak for themselves.
But you send your website link with a disclaimer. Your visuals feel like they belong to a previous version of your business. And when someone asks what you do, the answer takes too long.
That's not a design problem. That's a clarity problem.
Your brand isn't broken. It's just behind.
canadian, woman owned Branding studio 🇨🇦
Hi, I'm Meaghan 👋 I've spent 12+ years working across brand strategy, visual identity, and marketing, and I've built a studio around one thing: helping established service-based businesses close the gap between how good their work is and how their brand shows up.
I don't start with logos. I start with positioning — because if the foundation isn't clear, the visuals are just guesswork.
I'm the one you hire when your business is solid — and your brand needs to catch up.
Brand architect. Positioning strategist. Perpetually caffeinated mom of chaos.
see how i work
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HOLM COLLECTIVE, LACOMBE ALBERTA
kensey
”
Meaghan was approachable, the process was easy, and I got the much needed clarity to my business. She perfectly captured the feeling I was wanting the brand to embody and made it so easy to carry that throughout the brick and mortar space.
“
SIGNATURE BRAND TRANSFORMATION
The full build. We define your positioning, sharpen your messaging, and build a complete visual identity system — logos, typography, colour, supporting elements, and guidelines — all rooted in strategy. This isn't a logo package with strategy sprinkled in.
Strategy is the foundation. Design is the proof.
HOW WE FIX IT.
website design + development
A focused 1:1 session to zoom out, identify what's not lining up, and get clarity on what actually needs to change — and what doesn't. The perfect first step if you want an expert perspective before investing further.
brand alignment intensive
A focused 1:1 session to zoom out, identify what's not lining up, and get clarity on what actually needs to change — and what doesn't. The perfect first step if you want an expert perspective before investing further.
studio 652
Studio 652 is a community-focused movement space built on warmth, expression, and belonging. Through strategic brand development and custom website design, we created an identity that feels grounded but fluid — elevated without losing its humanity. From logo to scroll experience, every detail was designed to reflect how the studio feels in real life: calm, rhythmic, and welcoming.
FULL CASE STUDY
Caritas Company
Caritas Company helps small business owners make sense of their cents through online courses and coaching.
We wanted to create a brand look and feel that reflected Caritas Company as professional, while maintaining a fun, approachable, cool and slightly feminine vibe. Caritas collection of logos include more playful and professional layouts to adapt to the different audiences. We also did a fun ‘thank you’ card for her clients and students with a custom illustration incorporating Kristine’s love for rap + basketball.
FULL CASE STUDY
Sitka Fabrics
Sitka Fabrics offers fabrics for all experience levels, with a focus on family garment making and kid friendly fabrics. Their personable and approachable client experience makes the buying process easy for both the seasoned stitcher and new hobbyist.
We knew we wanted to take the Sitka brand in a direction that was reputable and professional, but still has a friendly, approachable and fun energy.
FULL CASE STUDY
Icon Training Club
Icon Training Club is a boutique gym in High River offering group workouts that are effective, approachable, community oriented but provide and elevated client experience.
We wanted to build out the Icon Training Club brand identity beyond the existing wordmark they had designed, giving them a broader set of resources to use throughout the physical club as well as their online presence and marketing.
FULL CASE STUDY
PAST CLIENTS:
MUSINGS ON BUSINESS, BRANDING + BUILDING.
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