Icon Training Club

Icon Training Club is a boutique gym in High River offering group workouts that are effective, approachable, community oriented but provide and elevated client experience.

brand strategy
creative direction
logo suite expansion
social media templates
pantone colour matching
typography system


playful / bold / fun

We wanted to build out the Icon Training Club brand identity beyond the existing wordmark they had designed, giving them a broader set of resources to use throughout the physical club as well as their online presence and marketing. 
We introduced graphic elements like the star shape crest, a wave, and established a system for typography and colours to ensure consistency across merchandise and interior design choices.