Where strategy becomes visible.
The Signature Brand Transformation
Full strategic positioning + visual identity system for your business
For the business that's too good to look this generic.
A new logo won't fix a positioning problem.
Neither will a new website, a new colour palette, or a rebrand that starts with Pinterest boards.
But here's the thing: if you don't know exactly who you're for, what makes you different, and why someone should choose you over every other option — the visuals don't matter. You'll end up with something that looks polished but doesn't actually work. And six months later, you'll be right back where you started, wondering why nothing's landing.
That's because design without strategy is decoration.
The Signature Brand Transformation starts where most brand projects skip entirely — with the strategic foundation. We define your positioning, clarify your audience, build your messaging framework, and shape how your business needs to show up before we ever open a design file.
Then we design an identity system that makes all of that visible. Every visual choice is rooted in what we've already built — so your brand doesn't just look professional, it communicates exactly what it needs to.
This is the work that changes how you talk about your business, how you sell, and how you show up — with clarity and confidence.
Are ready to stop playing small and do the strategic foundation — not just a visual refresh.
Have DIY'd, patched together, or outgrown a brand that no longer reflects your level.
Have been in business 1–5+ years and have real traction — but your brand hasn't kept up with where you are now.
Are tired of explaining what you do because your messaging doesn't do it for you.
Want to raise your prices or move upmarket — and need a brand that supports that shift.
Feel a disconnect between the quality of your work and how your brand represents it.
this is for you if...
The Signature Brand Transformation is built for business owners who:
This is not a logo package. It's a full strategic repositioning and identity system.
Every Signature Brand Transformation includes two phases: the strategic foundation and the visual identity. They're inseparable — because one without the other is how brands end up looking good but saying nothing.
Strategic Foundation
PHASE ONE
We define where you sit in your market, what makes you different, and why it matters to the people you're trying to reach.
Positioning Definition
We get specific about who your brand is for (and who it's not for) so every decision from here is focused.
Audience Clarity
The bridge between strategy and design. We define the visual direction based on what the strategy demands — not trends, not vibes.
Strategic Creative Direction
Your brand's reason for existing, articulated clearly enough that your audience feels it immediately.
Core Value Narrative
The language, talking points, and core narrative that shape how you talk about your business everywhere — website, social, sales conversations, all of it.
Messaging Framework
Visual Identity System
PHASE two
Font pairings selected to reinforce your brand's tone and hierarchy.
Typography System
A comprehensive reference document so your brand stays consistent whether you're using it or someone else is.
Brand Guidelines
Patterns, textures, icons, or graphic devices that add depth and cohesion.
Supporting Brand Elements
A strategic palette designed for consistency, versatility, and recognition.
colour system
Primary, secondary, supporting marks built for flexibility across every platform and application.
LOGO SUITE
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SEE IT IN ACTION
An established manual osteopath was launching a collaborative wellness centre and needed a brand that could hold the weight of multiple practitioners under one roof. We helped named the business, defined its positioning, and designed an identity that balances softness and sophistication — capturing the calm, holistic experience of the space before patients even walk through the door.
HOLM COLLECTIVE
LACOMBE, alberta
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A new community movement studio needed a brand that felt as warm and intentional as the space itself. We built the strategic positioning, visual identity, and custom Showit website from the ground up — grounded, expressive, and designed to make the in-person experience feel just as clear online.
studio 652
LAKEFIELD, ON
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A renovation company with stunning work but a website that didn't reflect it. We developed the brand strategy, creative direction, copywriting, and a custom website designed to position them as the go-to in Calgary — filtering out tire-kickers and setting expectations for their caliber of work before a single inquiry comes in.
MITER RENOVATIONS
calgary, alberta
WHAT TO EXPECT
Most transformations are completed within 6–8 weeks. Here's the process:
Strategy Presentation — We walk through everything together — positioning, messaging framework, creative direction — and make sure we're fully aligned before any design work begins
Step three
Strategy Deep Dive — We dig into your positioning, messaging, audience, and offer structure to build your strategic foundation.
Step two
Discovery Intake — You complete a detailed brand discovery questionnaire so we hit the ground running with full context on your business, goals, and challenges.
Step One
Launch — Everything is exported, packaged, and delivered with brand guidelines — or we move into website design if that's your next step.
Step six
Refine & Finalize — We present your visual identity with up to two rounds of refinements to get every detail right.
Step five
Visual Identity Design — Once strategy and creative direction are signed off, we design your full brand identity system. Every visual decision is rooted in the strategy we've already built.
Step four
Not sure if you're ready for a full transformation? Start with a Brand Alignment Intensive. The $450CAD investment can be credited toward your transformation when booked within 30 days.
investment + booking
Start Your Transformation
Full Strategic Positioning + Identity System
Investment starting at $8,000 CAD
How This Works (And How It Doesn't).
This isn't a logo package or a quick visual refresh. If you're looking for a logo and colour palette without the strategic work behind it, this isn't the right fit. Strategy is mandatory here — it's what makes the design actually work for your business.
This isn't a modular menu where you pick and choose. The strategic foundation and visual identity are intentionally designed as one integrated process. You can't build a brand that works by skipping the foundation.
This isn't for businesses that are just getting started. The Signature Brand Transformation is built for businesses with 1–5+ years of traction, who are ready to build a brand that reflects where they're headed — not where they started.
If your budget isn't here yet, that's okay. Start with a Brand Alignment Intensive — it's the perfect way to get strategic clarity now and move into a full transformation when you're ready.
The Alignment Intensive is a 90-minute strategic diagnostic — it's designed to help you see what's misaligned and decide on next steps. The Signature Brand Transformation is the full build: complete strategic positioning, messaging framework, and visual identity system. Many clients start with an Intensive and move into a full transformation when they're ready. Your Intensive investment is credited toward the project if booked within 30 days.
What's the difference between this and the Brand Alignment Intensive?
Yes. We offer a structured payment plan to make the investment more manageable. Details are provided during the inquiry process.
Do you offer payment plans?
That's fine. This isn't about throwing everything out. If there are elements that are working, we'll keep them. But we'll pressure-test everything against your positioning and messaging to make sure it's actually supporting your business — not just looking nice beside it.
What if I've already done some brand work or have a logo I like?
Absolutely — but only after the brand foundation and identity are complete. We design websites as an extension of the strategic and visual work we've already done together, which is why the results are more cohesive than hiring separate teams. Website design is available as an add-on and scoped based on your needs.
Can I add a website to this project?
ou'll be most involved during the strategy phase — that's where your expertise and insight are essential. Once we move into design, the heavy lifting shifts to our side. You'll have review rounds to provide feedback and approve direction, but you won't be micromanaging design files.
How involved do I need to be during the process?
Frequently asked questions
Most branding projects start and end with design — a logo, some colours, a brand board. The Signature Brand Transformation starts with strategy. We define your positioning, audience, and messaging before we touch a single visual element. That's why our clients don't come back six months later wondering why their brand still doesn't feel right — the foundation is built first.
How is this different from other branding services?
Ready to build a brand that finally matches your expertise?
Not quite ready? Book a Brand Alignment Intensive to get clarity first.
