Your Logo Isn’t the Problem — Your Messaging Is (Here’s Why)

If your brand isn’t converting followers into buyers, the problem might not be your logo. Learn how brand positioning and messaging clarity create sales for service-based businesses.

If you’ve ever wanted to light your brand on fire… welcome 😂

I had a client message me recently saying she wanted to burn the whole thing down… The colours weren’t giving, the website didn’t look the part, it just wasn’t working…

And I remember thinking (in the least patronizing way), oh gf, it’s not the colours. We’re not burning anything to the ground.

We jumped on an Alignment Session and I asked her what I pretty much always ask first:

What are you feeling right now? What feels hard?

Because most business owners don’t actually need a new logo.

What they need is distance from their own brain.

And the big things that came out (which usually do) were:

• She’s so close to her skillset that she assumes her audience understands more than they do.
• She’s marketing at her level of knowledge.
• She’s speaking to people who already think like her.

And those people don’t need her. Meanwhile, the people who do need her?

They don’t even know they need her yet.
They don’t understand the benefit.
They don’t understand the transformation.

They don’t even fully understand the problem.

Most business owners aren’t struggling because their brand is ugly. They’re struggling because their level of knowledge is so much higher than their clients’, and they forget that they’re the guide.

They start in the middle of the story instead of the beginning.

And when you start in the middle, your audience gets confused.

And confused people don’t buy.

So, I put together a little resource for you. It’s a free 5-day email series to help you clarify your brand positioning, tighten your messaging, and build a foundation that actually converts.

Because it’s not about colour palettes.
It’s not about tweaking your bio again.
It’s about zooming out.

I want this to be so simple and straightforward that at some point you think, “Wait… that’s it?”

Because honestly?
It kind of is.

A 5-Day Brand Positioning Reset for Service-Based Businesses

This isn’t a design course.

This isn’t about trends or templates.

This is about the structural layer of your brand:

• Who you’re actually speaking to
• What problem they think they have
• What you actually help them solve
• Where their first step begins
• How your messaging turns interest into action

In five short emails, you’ll walk through the exact clarity work most founders skip — the work that makes your brand convert.

After five days, you’ll have:

✔ A clearer picture of your ideal client (and what they’re really struggling with)
✔ A sharper understanding of your value
✔ A cleaner first step in your offer ladder
✔ Messaging that feels grounded instead of vague
✔ A brand foundation that supports sales — not just aesthetics

Let’s dive in right now…

What are you feeling about your brand right now?

Heavy?
Embarrassed?
Underwhelmed?
Frustrated that it “should” be working?

Write that down somewhere.

We’ll start there.

If you want the rest of the series, pop your email in over here and I’ll send them right over!