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January 26, 2023

branding, business


Good designer, great designer, brand designer.

I’ve noticed lately that in every Discovery call, when I ask the potential client to ‘brain dump’ why they reached out, they do just that, then end it with ‘I don’t think I’m making any sense’. That’s exactly why we’re here. My job is literally to make it make sense. We don’t expect (or want […]

January 11, 2023



Fav Business Reads

Sometime last year? Well, 2021? I got really into audiobooks. And podcasts. It’s about a 20 minute drive to get to town and this is my preferred way to spend it, if I don’t lose to Bluey or Luca… I started sharing ones I enjoyed, so here’s a round up of some of my favs […]

January 6, 2023

branding, business


Case Study: Ashleigh Amber Moore Jewelry

I was introduced to Ashleigh through our friend Francesca of @outsidetheshape – tbh, a founding place for many of my YYC business relationships. She stocked her pieces at the then shop in Inglewood, and years later reached out to me about a rebrand. Her existing logo worked fine, but she was seeing growth in the […]

January 1, 2023


business, lifestyle

2022 Year In Review

It looks like this year’s trend is sharing our stats – the good, bad, and ugly. We’re normalizing less income, and prioritizing meaningful work-life balance. I may not be a math person but I LOVE spreadsheets and random stats, and honestly this was really eye-opening for me personally in a year where I felt so […]