Musings on email marketing, business + life.

the blog

January 26, 2025

You can lead a horse to water… but you can’t make them do shit.

You can lead a horse to water… but you can’t make them do shit.

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January 10, 2025

I’m a grocery store 🤸

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(FYI, this one is from the archives. Sign up for Monday musings to get these in real time.) Hey friend, I get the feeling this one is going to be spirally, because in the last ten minutes of grabbing my coffee and settling down in my office it’s mentally gone in six different directions. I […]

October 23, 2024

Building your email subscribers list

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Digital products are having their day in the sun, and while everyone get’s googly-eyed over passive income, the thing that gets forgotten is you have to actually *market* the thing. Beyond the topic of like, who is this for? Who is looking for it? Is it something so unique no one IS looking for it? […]

October 8, 2024

Getting started with email marketing

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I talk a lot about email marketing and not putting all your eggs in the Meta basket (more on that in this post), so here’s another post to get you thinking about it. If you are selling digital products or online workshops I’ll also go into how I use Flodesk for things in my own biz!

October 6, 2024

Instagram is rented space.

Remember when we talked about not overthinking social in the last post, and I mentioned that my energy for strategic IG is being replaced in my business? Let’s talk about it. IG is tough. All week I’ve seen people concerned about low engagement, drastically decreased story views – it’s hard to put so much effort […]

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October 5, 2024

Meta can’t even keep up with Meta

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It’s been a chaotic week, but I think today’s schpeal is a gooder 😂 And why do I think that, First name / friend? Because the last two weeks of Brainstorm Sessions have ALL ended up about social media content. And, I get it. Social media is a trip, and it does feel like it […]

September 18, 2024

So you need a web designer (decoding your website quotes)

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I’ve been meaning to put together a little glossary-of-terms style explanation of ✨the Internet✨ for those looking for a web designer, because I feel like I’m constantly seeing people taken advantage of by codebros or hosting fees that just are not *it* in 2024. I’ve had the pleasure of creating several websites (creep one here, […]

February 24, 2023

What toddlers and electrical can teach you about business…

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Let me set the scene for you… You’ve been without your fireplace for two days. It’s your primary heat source for your main floor. There’s a snowstorm. It’s freezing.

January 26, 2023

Good designer, great designer, brand designer.

I’ve noticed lately that in every Discovery call, when I ask the potential client to ‘brain dump’ why they reached out, they do just that, then end it with ‘I don’t think I’m making any sense’. That’s exactly why we’re here. My job is literally to make it make sense. We don’t expect (or want […]

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January 11, 2023

Fav Business Reads

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Sometime last year? Well, 2021? I got really into audiobooks. And podcasts. It’s about a 20 minute drive to get to town and this is my preferred way to spend it, if I don’t lose to Bluey or Luca… I started sharing ones I enjoyed, so here’s a round up of some of my favs […]