I was introduced to Ashleigh through our friend Francesca of @outsidetheshape – tbh, a founding place for many of my YYC business relationships. She stocked her pieces at the then shop in Inglewood, and years later reached out to me about a rebrand.
Her existing logo worked fine, but she was seeing growth in the business the brand didn’t necessarily match anymore. Rather than ready-to-ship pieces, she was taking on more custom work which also came with a higher price tag, and wanted a more refined brand to reflect that.
Ashleigh also emphasizes ethical sourcing and high-quality materials, creating pieces that can be passed down for generations.
While we follow the One Concept Method, we like to provide clients with slightly different options for different placements – think more horizontal for narrow headers like on a website, or smaller logomarks for, in this case, a ring box.
We usually present concepts with realistic mock-ups for their industry / product, and actually design these alongside the actual logos a lot of the time to ensure they execute in the real world. Patterns can be a fun element to add in a brand suite as well and are great for tissue papers.
Thinking of the whole client experience includes digital – what will the website look like, social media, etc. This is where your colour palette can really come into play and get some fine-tuning.
We gave Ashleigh Amber Moore Jewelry a more refined, high-end look to match her customized offering, and played into her design style with a moodier, almost art deco feel through intricate typography, colour palette and texture.