the blog

Ever wonder what to bring to an event to actually make it worth your time and energy? Here’s how to make the most of your marketing collateral at an in-person event—without overspending. Start Here: Setting, Audience, and Goals This morning a client asked me: And the thing about me is, not only am I going […]

How embracing authenticity and showcasing your personality can elevate your brand and foster deeper connections with your audience.

Feeling stuck in your business? Here’s how to get clear on your branding, messaging, and next steps—so you can finally move forward with confidence.

Wondering if you really need a monthly website maintenance plan? Here’s why most small business websites don’t—and where your budget is better spent.

Aligning your work with what you actually excel at, and delegating and eliminating what you don’t.

(FYI, this one is from the archives. Sign up for Monday musings to get these in real time.) Hey friend, I get the feeling this one is going to be spirally, because in the last ten minutes of grabbing my coffee and settling down in my office it’s mentally gone in six different directions. I […]

Digital products are having their day in the sun, and while everyone get’s googly-eyed over passive income, the thing that gets forgotten is you have to actually *market* the thing. Beyond the topic of like, who is this for? Who is looking for it? Is it something so unique no one IS looking for it? […]

I talk a lot about email marketing and not putting all your eggs in the Meta basket (more on that in this post), so here’s another post to get you thinking about it. If you are selling digital products or online workshops I’ll also go into how I use Flodesk for things in my own biz!

Remember when we talked about not overthinking social in the last post, and I mentioned that my energy for strategic IG is being replaced in my business? Let’s talk about it. IG is tough. All week I’ve seen people concerned about low engagement, drastically decreased story views – it’s hard to put so much effort […]

It’s been a chaotic week, but I think today’s schpeal is a gooder 😂 And why do I think that, First name / friend? Because the last two weeks of Brainstorm Sessions have ALL ended up about social media content. And, I get it. Social media is a trip, and it does feel like it […]