Musings on email marketing, business + life.

the blog

April 1, 2025

Why Your Brand Needs You: Embracing Authenticity to Elevate Your Business

How embracing authenticity and showcasing your personality can elevate your brand and foster deeper connections with your audience.

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February 25, 2025

If Your Business Feels Messy, Read This

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Feeling stuck in your business? Here’s how to get clear on your branding, messaging, and next steps—so you can finally move forward with confidence.

February 19, 2025

The Truth About Website Retainers (And Why You May Not Need One)

Wondering if you really need a monthly website maintenance plan? Here’s why most small business websites don’t—and where your budget is better spent.

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January 26, 2025

Why Saying ‘Yes’ Hurts Your Clients More Than It Helps

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Aligning your work with what you actually excel at, and delegating and eliminating what you don’t.

January 10, 2025

I’m a grocery store 🤸

(FYI, this one is from the archives. Sign up for Monday musings to get these in real time.) Hey friend, I get the feeling this one is going to be spirally, because in the last ten minutes of grabbing my coffee and settling down in my office it’s mentally gone in six different directions. I […]

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October 23, 2024

Building your email subscribers list

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Digital products are having their day in the sun, and while everyone get’s googly-eyed over passive income, the thing that gets forgotten is you have to actually *market* the thing. Beyond the topic of like, who is this for? Who is looking for it? Is it something so unique no one IS looking for it? […]

October 8, 2024

Getting started with email marketing

I talk a lot about email marketing and not putting all your eggs in the Meta basket (more on that in this post), so here’s another post to get you thinking about it. If you are selling digital products or online workshops I’ll also go into how I use Flodesk for things in my own biz!

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October 6, 2024

Instagram is rented space.

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Remember when we talked about not overthinking social in the last post, and I mentioned that my energy for strategic IG is being replaced in my business? Let’s talk about it. IG is tough. All week I’ve seen people concerned about low engagement, drastically decreased story views – it’s hard to put so much effort […]

October 5, 2024

Meta can’t even keep up with Meta

It’s been a chaotic week, but I think today’s schpeal is a gooder 😂 And why do I think that, First name / friend? Because the last two weeks of Brainstorm Sessions have ALL ended up about social media content. And, I get it. Social media is a trip, and it does feel like it […]

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September 18, 2024

So you need a web designer (decoding your website quotes)

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I’ve been meaning to put together a little glossary-of-terms style explanation of ✨the Internet✨ for those looking for a web designer, because I feel like I’m constantly seeing people taken advantage of by codebros or hosting fees that just are not *it* in 2024. I’ve had the pleasure of creating several websites (creep one here, […]