(FYI, this one is from the archives. Sign up for Monday musings to get these in real time.) Hey friend, I get the feeling this one is going to be spirally, because in the last ten minutes of grabbing my coffee and settling down in my office it’s mentally gone in six different directions. I […]

Let me set the scene for you… You’ve been without your fireplace for two days. It’s your primary heat source for your main floor. There’s a snowstorm. It’s freezing.

I’ve noticed lately that in every Discovery call, when I ask the potential client to ‘brain dump’ why they reached out, they do just that, then end it with ‘I don’t think I’m making any sense’. That’s exactly why we’re here. My job is literally to make it make sense. We don’t expect (or want […]

I was introduced to Ashleigh through our friend Francesca of @outsidetheshape – tbh, a founding place for many of my YYC business relationships. She stocked her pieces at the then shop in Inglewood, and years later reached out to me about a rebrand. Her existing logo worked fine, but she was seeing growth in the […]