Musings on email marketing, business + life.

the blog

April 1, 2025

Why Your Brand Needs You: Embracing Authenticity to Elevate Your Business

How embracing authenticity and showcasing your personality can elevate your brand and foster deeper connections with your audience.

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February 25, 2025

If Your Business Feels Messy, Read This

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Feeling stuck in your business? Here’s how to get clear on your branding, messaging, and next steps—so you can finally move forward with confidence.

January 26, 2025

Why Saying ‘Yes’ Hurts Your Clients More Than It Helps

Aligning your work with what you actually excel at, and delegating and eliminating what you don’t.

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January 10, 2025

I’m a grocery store 🤸

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(FYI, this one is from the archives. Sign up for Monday musings to get these in real time.) Hey friend, I get the feeling this one is going to be spirally, because in the last ten minutes of grabbing my coffee and settling down in my office it’s mentally gone in six different directions. I […]

February 24, 2023

What toddlers and electrical can teach you about business…

Let me set the scene for you… You’ve been without your fireplace for two days. It’s your primary heat source for your main floor. There’s a snowstorm. It’s freezing.

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January 26, 2023

Good designer, great designer, brand designer.

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I’ve noticed lately that in every Discovery call, when I ask the potential client to ‘brain dump’ why they reached out, they do just that, then end it with ‘I don’t think I’m making any sense’. That’s exactly why we’re here. My job is literally to make it make sense. We don’t expect (or want […]

January 6, 2023

Case Study: Ashleigh Amber Moore Jewelry

I was introduced to Ashleigh through our friend Francesca of @outsidetheshape – tbh, a founding place for many of my YYC business relationships. She stocked her pieces at the then shop in Inglewood, and years later reached out to me about a rebrand. Her existing logo worked fine, but she was seeing growth in the […]

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