the blog

April 13, 2025

How to Maximize Your Event Marketing Impact (Without Blowing Your Budget)

Ever wonder what to bring to an event to actually make it worth your time and energy? Here’s how to make the most of your marketing collateral at an in-person event—without overspending. Start Here: Setting, Audience, and Goals This morning a client asked me: And the thing about me is, not only am I going […]

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January 26, 2025

Why Saying ‘Yes’ Hurts Your Clients More Than It Helps

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Aligning your work with what you actually excel at, and delegating and eliminating what you don’t.