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July 12, 2023



Cheap and Cheerful Bathroom Update

This bathroom wasn’t the worst, but it wasn’t the best either. We have so many projects on the go because well, demo is free, but I needed a quick win mentally so I finally finished the mudding we started two years ago… Before If this house has done anything it’s solidified my hate for the … Read more

February 24, 2023


branding, business

What toddlers and electrical can teach you about business…

Let me set the scene for you… You’ve been without your fireplace for two days. It’s your primary heat source for your main floor. There’s a snowstorm. It’s freezing.

January 26, 2023

branding, business


Good designer, great designer, brand designer.

I’ve noticed lately that in every Discovery call, when I ask the potential client to ‘brain dump’ why they reached out, they do just that, then end it with ‘I don’t think I’m making any sense’. That’s exactly why we’re here. My job is literally to make it make sense. We don’t expect (or want … Read more

January 11, 2023



Fav Business Reads

Sometime last year? Well, 2021? I got really into audiobooks. And podcasts. It’s about a 20 minute drive to get to town and this is my preferred way to spend it, if I don’t lose to Bluey or Luca… I started sharing ones I enjoyed, so here’s a round up of some of my favs … Read more

January 6, 2023

branding, business


Case Study: Ashleigh Amber Moore Jewelry

I was introduced to Ashleigh through our friend Francesca of @outsidetheshape – tbh, a founding place for many of my YYC business relationships. She stocked her pieces at the then shop in Inglewood, and years later reached out to me about a rebrand. Her existing logo worked fine, but she was seeing growth in the … Read more

January 1, 2023


business, lifestyle

2022 Year In Review

It looks like this year’s trend is sharing our stats – the good, bad, and ugly. We’re normalizing less income, and prioritizing meaningful work-life balance. I may not be a math person but I LOVE spreadsheets and random stats, and honestly this was really eye-opening for me personally in a year where I felt so … Read more

November 15, 2022

lifestyle, maternity, postpartum


My Postpartum Essentials

I constantly hear ‘things no one tells you about’ in regards to life postpartum, so here’s me telling you all the things that have helped make my life easier. knix First off, I’m an affiliate (MILLSONANDMAIN_KNIXLOVE), however I did not have knix after Maddox, so can confirm they are a game changer. Post-partum bleeding made … Read more

September 4, 2022


baby, lifestyle, maternity

My Favourite Secondhand Shops

Back-to-school season is in full swing apparently, Maddox is only in preschool but we woke up today and it was 11°C and I realized he like has no socks and also needs pants… and long sleeves…. and I’m also looking for a Spiderman costume apparently. If you’ve been around for any length of time you … Read more

August 29, 2022



Newborn Picks for Survival Mode

*Some links in this post may be affiliate or referral links, which means I may earn a small commission at no additional cost to you. Okay friends, the ‘must-have’ lists are exhausting, I feel you. I’m going through photos from when Maddox was a fresh babe and honestly, my list is not that long especially … Read more