October 8, 2024

Getting started with email marketing

I talk a lot about email marketing and not putting all your eggs in the Meta basket (more on that in this post), so here’s another post to get you thinking about it. If you are selling digital products or online workshops I’ll also go into how I use Flodesk for things in my own biz!

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October 6, 2024

Instagram is rented space.

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Remember when we talked about not overthinking social in the last post, and I mentioned that my energy for strategic IG is being replaced in my business? Let’s talk about it. IG is tough. All week I’ve seen people concerned about low engagement, drastically decreased story views – it’s hard to put so much effort […]

October 5, 2024

Meta can’t even keep up with Meta

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It’s been a chaotic week, but I think today’s schpeal is a gooder 😂 And why do I think that, First name / friend? Because the last two weeks of Brainstorm Sessions have ALL ended up about social media content. And, I get it. Social media is a trip, and it does feel like it […]

September 18, 2024

So you need a web designer (decoding your website quotes)

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I’ve been meaning to put together a little glossary-of-terms style explanation of ✨the Internet✨ for those looking for a web designer, because I feel like I’m constantly seeing people taken advantage of by codebros or hosting fees that just are not *it* in 2024. I’ve had the pleasure of creating several websites (creep one here, […]

January 29, 2024

Lil’ Board + Batten Feature Wall

Tbh I hope this doesn’t go viral because I don’t wanna deal w the mans telling me I’m doing something wrong 😂😂😂 But for my friends who are also not skilled tradesmen and want to do something like this, it honestly wasn’t that hard (I do have ADHD and have done it once before the […]

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July 12, 2023

Cheap and Cheerful Bathroom Update

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This bathroom wasn’t the worst, but it wasn’t the best either. We have so many projects on the go because well, demo is free, but I needed a quick win mentally so I finally finished the mudding we started two years ago… Before If this house has done anything it’s solidified my hate for the […]

February 24, 2023

What toddlers and electrical can teach you about business…

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Let me set the scene for you… You’ve been without your fireplace for two days. It’s your primary heat source for your main floor. There’s a snowstorm. It’s freezing.

January 26, 2023

Good designer, great designer, brand designer.

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I’ve noticed lately that in every Discovery call, when I ask the potential client to ‘brain dump’ why they reached out, they do just that, then end it with ‘I don’t think I’m making any sense’. That’s exactly why we’re here. My job is literally to make it make sense. We don’t expect (or want […]

January 11, 2023

Fav Business Reads

Sometime last year? Well, 2021? I got really into audiobooks. And podcasts. It’s about a 20 minute drive to get to town and this is my preferred way to spend it, if I don’t lose to Bluey or Luca… I started sharing ones I enjoyed, so here’s a round up of some of my favs […]

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January 6, 2023

Case Study: Ashleigh Amber Moore Jewelry

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I was introduced to Ashleigh through our friend Francesca of @outsidetheshape – tbh, a founding place for many of my YYC business relationships. She stocked her pieces at the then shop in Inglewood, and years later reached out to me about a rebrand. Her existing logo worked fine, but she was seeing growth in the […]